FS 062723 - Denim is from Nîmes
FS 062723 - Denim is from Nîmes
I was born in a small town in southern France - Nîmes. My town has a rich history, and one of its many prides is that it is the birth town of the Denim fabric.
Denim dates back to the 17th century. Created in my town, serge de Nîmes was a cotton twill cloth made of wool and silk. Later, it became known simply as the "Denim," the literal translation of "of Nîmes." Denim, as we know it today, originated in 1860, when Levi Strauss & Co., which was making work pants out of a stiff canvas fabric, added serge de Nîmes to its product line at customers' request for a softer, less chafing material.
I have a sentimental attachment to jeans; like me, the Denim was born in France and made in America. I grew up visiting the denim room in the Museum of Old Nîmes, and in the 1990s, I would thrift Big E and worship each pair I would find. Still, it is an ambivalent devotion. Finding the perfect pair has always been challenging because I don't like my legs, but that's for another post.
Looking for jeans is a quest. I have made many mistakes. I have worn them low like all of us in the 2000s; I have worn them tight, too tight in the 2010s; now that we are back to reason and comfort, boot cut and wider-legged styles are prime. My other mistake is buying them systematically in three washes when I find the perfect pair - white, black, and blue. Do not attempt; it is stupid. The same jeans in whitewash always stink for some reason. I don't know the root cause, but now you have my empirical finding.
This week, I shared two looks with jeans. I realize I have already shown you too many outfits with jeans, and I will make an effort with summer to glide away from this wonder of blue wash, but like my beloved yoga teacher says, "Make the floor your bitch". In other words, wear your jeans often and make them work for you.
Something else I wanted to cover by popular demand is life span. How do I measure it? The fabric is essential, but also how I care for my garments. Take a basic cotton t-shirt regardless of the price; after a few washes and dryer cycles, your t-shirt is gone bye-bye, and the color faded. I dry-clean most of my clothing, if not all. It adds to the cost but elongates the life span a lot. When it comes to jeans, I wash them on a need-be basis. I learned it during my short stint at Levi's - don't wash your Denim. Like all of us, I may wear something a lot the first year - take the Sid jeans from Tibi, now they are my "Ins," and this will fade, but because of their cut, I know that when they move to the "out" pile, they will have a comeback and another "In" moment, this is why they have a three years lifespan.
I will leave you with this remark. It seems fashion brands are following the Fed and hiking prices for very debatable reasons; I first bought the mini Jodie in 2020 for $1,720; it is now $2,650 and smaller in size! Someone explain, please. Same with the mini Cagole from Balenciaga, with an increase of $360 in a year. Not cool.
With love from Fannie
Denim look #2
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